The Essentials is a skincare line of beauty products and treatments, focusing on empowering natural beauty from inside and out. This brand is our personal project, our vision is to to celebrate “girl power”, encouraging all the beautiful girls to be proud of who they are, regardless what everyone else say.
This skincare line consists of a few products such as cleansing oil, cleansing gel, and serum, all with biodegradable glass packaging. We wanted the design to be classic and simple yet still has that elegant feel to it. We use typeface logo with some modification, we added an equal symbol (=) as gestalt between both “E”s to represent The Essential’s vision which is equality, what you use is what you need. No more, no less.